Sanjay Dua appointed CEO of Network18’s News Media Network
15 Jan 2011
Sanjay Dua, chief operating officer and head, IBN Media operations has been assigned the mandate to lead Network18 News Media Network with immediate effect. News Media Network is the Group's specialised client facing sales division that manages the advertising sales interests of its five news channels.
In his new role, he will spearhead the Group's effort towards consolidating and optimising revenue growth across its five news channels - CNBC-TV18, CNBC Awaaz, CNN-IBN, IBN 7 and IBN-Lokmat. This will be done through scaled up network wide media solutions and an expansion in client categories and yields.
Earlier, Dua was responsible for identifying and capitalising on sales growth opportunities at the IBN general news channels of the Group.
While the News Media Network will continue to reflect the Group's focus on individual news brands through dedicated teams and sales leaders aligned to each channel, it will now bring together all the leading news assets to exploit opportunities in the evolving competitive environment.
Dua has also been entrusted with the task of overseeing sales for the soon to be launched network of channels from AETN18, Network18's recently announced JV with A&E Television Networks.
He has over 20 years of experience, of which the last 15 years have been in media and entertainment. Prior to joining Network18, Dua was national sales head at the Zee News Network. He also had leadership stints at Walt Disney and Bennett & Coleman.
In the past, Dua has led sales strategy for the country's leading media brands across a gamut of genres, including sports (ESPN), GECs (Sahara) and English entertainment (Hallmark).
He is a management graduate from Lucknow University and holds a management qualification from Mudra Institute of Communications Ahmedabad.
