Shormistha Mukherjee quits Saatchi & Saatchi
25 Sep 2009
Shormistha Mukherjee, creative director, Saatchi & Saatchi has resigned to start a new agency.
Mukherjee will launch the new agency, to be called Rickshaw, along with Suhas Parab and Shubho Basu.
Positioned as ''an agency that will create things that most agencies talk about, but don't end up doing.'' Inspired by Gandhiji's quote 'Be the change you want to see' and Gandhi jayanti not too far away, the trio decided that by 2 October, they would set up the agency.
Rickshaw will be an agency that can offer solutions across design, advertising, digital experiences and films.
Mukherjee has close to 15 years of experience in advertising, having worked with Saatchi & Saatchi, JWT, Lowe, Leo Burnett and Mudra. Parab, her art partner at Saatchi, has close to 17 years of experience in the advertising industry, having worked across categories like paints, financial services, food and consumer durables.
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