Sunil Manocha quits Neo Sports to join Live Media
03 Feb 2009
Sunil Manocha, executive vice-president, advertising revenue, Neo Sports Broadcast, has quit the sports broadcasting company. He has joined out-of-home (OOH) company Live Media as senior vice-president. He will be responsible for setting up an all India network for the company along with building a 20-member national sales team.
Live Media, which started operations in 2006, has 2000 screens across the country. The locations include quick service restaurants like McDonalds and corporate offices. The company positions itself as being a captive audience network.
Manocha was with MindShare, Sri Lanka, as its managing director before joining Neo Sports. He was with the Nimbus Group for nearly 15 years in various functions ranging from advertising sales to acquisitions, business development to television programming.
Manocha has experience in the arena of sports advertising sales and has covered three Cricket World Cups (1992, 1999 and 2003), apart from various other international sports events.
