Sneha Rajani appointed business head of Sony Entertainment channel
16 Mar 2011
In a management reshuffle, Multi Screen Media (MSM) has appointed Sneha Rajani as the senior executive vice-president and business head, Sony Entertainment Channel (SET).
The move follows the exit of Ajit Thakur as business head, SET. Thakur, who had joined Sony in 2009, has moved out of the channel for personal reasons. He is expected to stay in the Sony fold in the form of an international assignment, according to reports.
Rajani's earlier role as the head MAX has now been assigned to Neeraj Vyas. She will however continue to manage all operations pertaining to the IPL and film acquisitions.
Vyas, who currently heads ad sales for GECs, has been promoted as executive vice-president and business head for MAX.
Rajani has been with MSM for more than a decade and has been one of the key forces behind the IPL coverage.
A chartered accountant from London, she was consultant programming at iSKYB at STAR India. Before STAR, she was vice-president, programming, at Asia Television Network (ATN). Rajani also worked for a brief period as CEO, programming, at Sri Adhikari Brothers.
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