Amar Sinha is CEO of BDA
By Our Corporate Bureau | 24 Sep 2003
Bangalore: Kishore Chhabria-managed BDA Ltd has appointed Amar Sinha as its CEO. He was earlier associated with BDA as an advisor.
Sinha has diverse industry experience, having worked with leading companies such as the UB group, Shaw Wallace & Co, SmithKline Beecham, Whyte & Mackay and Radico Khaitan.
During his stint as the president of Radico Khaitan and managing director of Whyte & Mackay, Sinha was credited with the development and launch of the 8 PM whisky, which became a million-case brand in the very first year of its launch thus, entering in the Limca Book of Records.
Among the leading brands in the BDA stable is the Officers' Choice whisky, which has emerged as the second-largest brand after Bagpiper, with a sales volume of close to 4 million cases. Sinha's appointment will facilitate a major brand expansion within the company, according to a company press release.
