Nvidia unveils Cosmos AI, gaming chips, and Toyota deal at CES 2025

At the highly anticipated CES 2025 tech conference in Las Vegas, Nvidia introduced a range of technologies poised to transform robotics, gaming, and automotive industries. The unveiling included AI-driven robot training systems, advanced gaming chips, a developer-focused desktop computer, and a significant partnership with Toyota.

CES 2025, running from January 7 to January 10, serves as the premier stage for the tech industry’s latest innovations. Nvidia’s announcements reflect its ongoing efforts to expand its market dominance across diverse sectors, from gaming and robotics to automotive technologies.

AI-powered training for robots and self-driving cars

Nvidia CEO Jensen Huang showcased Cosmos, a foundation model designed to generate photo-realistic videos for training robots and autonomous vehicles. By creating ‘synthetic’ training data, Cosmos offers a cost-effective alternative to traditional data collection methods, such as deploying cars on the road or manually training robots.

Cosmos allows users to provide text descriptions to generate - video simulations that remain true to the laws of physics. This is expected to reduce costs. Huang says that this ‘open licensed’ tool could revolutionize robotics and industrial AI, in the same way ’Llama 3 has done it for enterprise AI.

However, analysts like Bank of ’America’s Vivek Arya caution that while robot technology itself is promising, its widespread adoption will depend on how reliable, affordable, and practical its products wil be for businesses.

New gaming chips, Project DIGITS, Toyota push 

Nvidia unveiled its RTX 50 series gaming chips, powered by its cutting-edge ‘Blackwell’ AI technology. These chips promise to bring movie-like realism to video games by enhancing graphics through advanced shaders and realistic human facial generation.

The RTX 50 series will range in price from $549 to $1,999, with premium models hitting the market on January 30, followed by lower-tier options in February. Industry experts, like Ben Bajarin of Creative Strategies, predict the new gaming chips will drive Nvidia’s sales growth in the short term.

In a move to cater to software developers, Nvidia revealed its first desktop computer, Project DIGITS. Designed for AI system testing, the $3,000 desktop features a Linux-based Nvidia operating system and integrates the same advanced chip technology found in Nvidia’s data center solutions.

Built in collaboration with Taiwan’s MediaTek, the desktop offers a compact, powerful solution for individual developers. Project DIGITS is expected to hit the market in March 2025.

Nvidia has also announced collaboration with Japan’s Toyota Motor, which will use Nvidia’s Orin chips and automotive operating system to power advanced driver assistance systems in several of its models. 

While details of those models were not disclosed, Huang said he expected Nvidia’s automotive hardware and software revenue to reach $5 billion by fiscal 2026, up from an expected $4 billion this year.

Nvidia’s market leadership and growth

With innovations like Cosmos and RTX 50 series chips, Nvidia continues to solidify its reputation as a leader in cutting-edge AI and computing solutions.

On Monday, Nvidia’s stock reached a record high of $149.43, elevating the company’s valuation to $3.66 trillion. This milestone secures Nvidia’s position as the world’s second-most valuable publicly traded company, following Apple.

FAQs about Nvidia’s announcements at CES 2025

1. What is Nvidia’s Cosmos model, and how does it work?

Cosmos is Nvidia’s foundation model that generates photo-realistic video simulations to train robots and self-driving cars. It uses synthetic training data, making the process faster, more affordable, and scalable.

2. How do Nvidia’s RTX 50 series chips improve gaming?

The RTX 50 series chips use Nvidia’s advanced ‘Blackwell’ AI technology to deliver movie-like graphics, realistic textures, and lifelike human faces in video games.

3. What is Project DIGITS, and who is it for?

Project DIGITS is Nvidia’s first desktop computer, designed specifically for developers working on AI and software testing. It features a Linux-based operating system and integrates Nvidia’s powerful AI chips.

4. How is Toyota using Nvidia’s technology?

Toyota will leverage Nvidia’s Orin chips and automotive operating system to power advanced driver assistance systems in its vehicles.

5. When will Nvidia’s new products be available?

• RTX 50 series chips: Top-tier models launch on January 30, 2025, with more affordable options available in February.
• Project DIGITS desktop: Expected to launch in March 2025.

6. How does Cosmos compare to other AI models, such as Meta’s Llama 3?

Cosmos aims to revolutionize robotics and industrial AI by simplifying video simulation training, similar to how Meta’s Llama 3 transformed enterprise AI applications.

7. How is Nvidia performing financially?

Nvidia’s stock recently hit a record high of $149.43, bringing its valuation to $3.66 trillion, making it the world’s second-most valuable publicly traded company.

8. What is CES, and why is Nvidia’s presence significant?

CES (Consumer Electronics Show) is an annual tech conference showcasing the latest innovations. Nvidia uses CES as a platform to highlight its cutting-edge technologies, solidifying its leadership in AI, robotics, and gaming.