Advertising/branding

Consolidation sets in media buying industry

20 Jul 2001

Fanta turns green as Mirinda goes brown

By Venkatachari Jagannathan | 06 Jul 2001

New range from L’Oreal India

25 May 2001

Project Columbus to make O&M consumer-centric

By India’s leading adv | 23 Apr 2001

McKinsey steps on advertising toes

By The advertising industry | 17 Jan 2001

Are blue denims dying?

By Mohini Bhatnagar | 07 Jul 2000

The khaki onslaught

By Mohini Bhatnagar | 07 Jul 2000

To ad or not to ad is the answer

By Anita Sharan | 30 Dec 1999

Bates Clarion is now Bates India

21 Dec 1999

Momentum charges fees for results

By Nydia Dias | 18 Dec 1999

Advertising - of pride and prejudice

By Rajeev Sharma | 04 Aug 1999

Research based on feelings

By Rajeev Sharma | 04 Aug 1999

Dabur to drop 3 brands, use ''Vatika'' as umbrella

23 Jun 1999

Fighting toothpaste decay

15 Jun 1999

Modi Xerox targets

By | 15 Jun 1999

O&M

Business History Videos

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

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