Advertising/branding
Goodbye, Chrysler, no go, Benz, says Daimler - but shareholders do not like it
By Our Corporate Bureau | 04 Oct 2007
Tata Tea is waking up India with Jaago Re campaign
By | 03 Oct 2007
BSNL to change colours as part of brand strategy
By Our Corporate Bureau | 28 Sep 2007
Kishore Biyani's Future Group to infuse Rs 750 crore for 'Brand Factory'
By Our Corporate Bureau | 27 Sep 2007
Oberoi Towers to be re-branded Trident Towers; terminates Hilton alliance from Trident
By Our Corporate Bureau | 26 Sep 2007
Incredible India bites into Big Apple
By | 24 Sep 2007
Carlsberg launches premium beer in India
By | 24 Sep 2007
From Maxtouch to Orange to Hutch to Vodafone, but Coke still bets on the Orange; Fanta has a new ad campaign
By Our Corporate Bureau | 22 Sep 2007
Vodafone to ''Make The Most Of Now'' with Hutch essence
By | 20 Sep 2007
Star seals the deal for an exclusive Vodafone rebranding campaign
By | 20 Sep 2007
Lara Dutta and Bobby Deol to endorse ''Pantaloons''
By | 20 Sep 2007
It''s a dog''s life: Hutch''s pug survives, the brand goes
By | 19 Sep 2007
FritoLay plans aggressive campaigns, to add variants to its brands
By | 18 Sep 2007
Adidas ''Originals'' comes to India
By | 17 Sep 2007
Aston Martin, Apple iPod, YouTube, Bang and Olufsen tops UK Superbrands'' Coolbrands list
By | 14 Sep 2007
Something for luxury retailers to aspire to: Selfridges creates "The Wonder Room"
By | 13 Sep 2007
Mudra DDB bags VW India account
By | 12 Sep 2007
Future Media signs ad-deal with Inox multiplexes
By Our Corporate Bureau | 12 Sep 2007
Leo Burnett is Bacardi''s new brand manager
By | 11 Sep 2007
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
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History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
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