After postpaid and prepaid, Loop mobiles introduces ePaid’

Mumbai: Marking the entry of a new segment of mobile-phone service in India, mobile service provider Loop Mobile (formerly BPL Mobile) today launched ePaid , the first ever mobile service on a prepaid platform.

ePaid entitles subscribers all benefits of a postpaid and a prepaid connection bundled together.

With an introductory offer of a free monthly itemised usage e-statement and the convenience of online purchase of credits, ePaid aims to provide a new alternative to subscribers.

With ePaid Loop Mobile subscribers can enjoy a 3-year validity, low Local and STD tariffs and roam across 550 networks worldwide. ePaid comes along with pre-activated CLIP, ISD, STD, call-conference and call-forwarding. In addition, the superior NGIP network of Loop Mobile backs the service making it congestion free and without call drops.

The mobile telecom services in India began with postpaid in mid 1990s, followed by the introdcution of prepaid serrvices in 1998.

Sandip Basu, chief executive officer, Loop Mobile, said, "We have targeted a more micro-segment of consumers like students, young working employees, and all those who prefer a Prepaid connection and yet aspire the top experience of a Postpaid one.''

Basu said after almost 15 years Epaid would create a paradigm shift in the telecom space.

''Epaid' was conceptualised acknowledging the need gap that existed in the market. It will appeal to a set of customers who are looking at the flexibility of post paid and yet prefer to use pre paid. 'epaid' is certainly a step towards revolutionising the Indian Telecom space,'' Basu added.

Loop Mobile was the first operator in the country to offer GPRS / MMS, caller ring tunes, missed called alerts, mobile tracker services, voice SMS. It also became the 1st telecom operator to deploy a Next Generation Internet Protocol network for uninterrupted service.