Airtel's second rural commercial on air
12 Nov 2008
Airtel has come up with its second commercial for the rural audience based on the idea of affordability.
Actors Darshan Zariwala and Shreyas Talpade star in the ad which is currently being telecast.
The television commercial starts with Shreyas Talpade packing his bag, while his father (Darshan Zariwala) looks on. Talpade brings out a box full of old memories and treasures, picks out two trophies from it, and tosses them into his bag. Before shutting the dusty suitcase, he realises that he's leaving behind something - out comes a long red thread.
There is a flashback and the film ends with the voiceover, ''Atoot bandhan, atoot network''.
For Airtel, rural India (towns with populations of less than 20,000) is the target for a substantial proportion of new customer acquisition. By March 2009, Airtel plans to cover the majority of the Indian population.
Earlier, Airtel has featured actors like Abhay Deol and Raima Sen, and of course, King Khan and A R Rahman among others.
The film was shot over two days in Pushkar (Rajasthan) and Mumbai, directed by Shoojit Sarkar, and produced by Red Sun.