Amul Ranked No. 1 "Indian" brand in Asia-Pacific
07 Jul 2010
Anand: Media magazine published from Hong Kong and Singapore has ranked Amul as the No. 1 "Indian" brand of Asia-Pacific in its list of Top 1000 Brands in Asia-Pacific for the second consecutive year.
Amul is also ranked as No.1 dairy brand, ahead of leading food and dairy brands of the Asia Pacific region like Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia and Everyday.
It has ranked Amul as the 73rd Best Brand in its ranking of Top 1000 brands of Asia-Pacific based on a consumer survey conducted in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. Amul's rank has jumped from 83rd in 2009 to 73rd this year.
Ranked 73 among 1,000 brands, Amul leads the other "Indian" brands in the list - Kingfisher (No 140), ICICI Bank (No 182), State Bank of India (No 226) and Tata No 256) to name a few.
As per the rankings published for the India market, four out of the top 5 brands are MNCs - Sony (No 1), LG (No 2), Samsung (No 3), Amul (No 4) and Google (No 5).
Asia Pacific's Top 1000 brand listing is based on a proprietary survey by Media sponsored by The Wall Street Journal. Ten markets were included in the seventh year of survey: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
Leading Research Agency TNS interviewed people aged 15-64 years old across the 10 countries. Two questions were asked to determine the best brands in each of the 12 major product/service categories.