Amul to sell food products in US via Amazon

Dairy products and food major Amul will now sell its products in the US through online retailer Amazon's global selling programme, the company said.

Starting with Amul Ghee, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand, will subsequently offer other products through this exclusive association in the US where it has been exporting since the last 20 years.

"Amul has been exporting its products to the USA since last 20 years and has been selling through traditional retail channels there. With this association we are looking to expand our reach to a wider audience in the US and open new doors for our business with online selling," said GCMMF chief R S Sodhi.

Amul's Ghee and Gulab Jamun are amongst the best-selling products in the US market with ghee currently being ranked as one of the top stock-keeping units on Amazon in the 'Butter & Margarine' category.

Amazon's global selling program was launched in India in May last year. It facilitates access for Indian sellers - including entrepreneurs, SMEs, manufacturers as well as large brands - to sell their products to consumers across the globe.

"Through this program, we will offer Amul as an end-to-end solution and help the brand cater to the growing appetite for quality Indian food products amongst global consumers," said director and general manager of seller services of Amazon India, Gopal Pillai.

Patanjali on Amazon radar?
Jeff Bezos-led Amazon, which has already partnered with apparel firms FabIndia and Biba, Liberty Shoes, bathroom fittings firm Hindware, and ayurvedic product producer Organic India, is also now looking at Baba Ramdev's Patanjali Ayurveda, sources told The Hindustan Times.

Amazon is looking to sell products from these brands in nine countries, including the US, the UK and Japan, which together account for 300 million shoppers on the company's site.