Apollo appoints JWT as creative agency
28 Aug 2009
Apollo DKV, the health insurance joint venture (JV) between the Apollo Hospitals Group and DKV AG, has brought on JWT as its creative agency. The Apollo Hospitals Group and DKV AG, Europe's largest private health insurer and a Munich Re Group company, had joined hands in 2007.
The positioning for the brand has been around the concept of 'Let's stay healthy'.
Apart from Mudra and JWT, the other agencies that took part in the pitch were Leo Burnett, DraftFCB Ulka, Grey Worldwide and Dentsu.
The account was earlier handled by Mudra.
The Apollo DKV brand is expanding and is looking for innovative creative ideas. The brand has been spreading the message of positive health, built on the three pillars of empathy, expertise and innovation.
Connext continues as the media AoR (agency on record) for Apollo DKV. Quasar handles the digital media requirements for the brand.