Apollo Tyres connects with target group

Apollo Tyres has launched a novel display in malls to connect with its target group.

Apollo's new corporate identity was unveiled early this year. The idea was to remain in tune with the times and to reflect the company's young, vibrant and dynamic nature.

Apollo Tyres undertook the visibility exercise for its new identity in malls in Delhi NCR, where tubeless passenger vehicle tyres have been displayed in a stylish, cylindrical-shaped reflective unit, complete with Apollo's new branding.

The tyres on display are the premium range of car and 4x4 – namely, Acelere, Acelere Sportz, Aspire and Hawkz. The speed on these range from Acelere's H rated tyre or 210kmph to Aspire's W rated at 270kmph.

These tyres are meant for the mid to premium range of cars. Hawkz is a 4x4 fitment, with a variety of usages such as on highways and in rough
terrain.

This activity was undertaken at MGF Metropolitan Mall in Gurgaon, MGF Rajouri Garden and Great India Place in Noida. People could check out the tyres on display, learn more about the product features and make enquiries.

The entire activity was handled by Big Fish Communications.

After Delhi NCR, the company plans to take the same display to various malls in other cities as well.