Arvind Brands targets the south; plans brand extension in to footwear, watches

Kolkata: The Rs180-crore premium menswear brand Arrow, part of the Arvind Brands stable, is looking to expand in the accessories space while strengthening its presence in the south.

Targeting the southern part of the country and tier II cities, the brand has chalked out a growth plans of about 35 per cent annually.

The company is mulling the launch of the Arrow range of shoes and watches by next autumn-winter, and is working on possibilities of being a brand accelerator

The brand has been extended to product like ties, wallets, belts, cuff links, socks and innerwear.

Arvind Brands is working to strengthen its presence in the southern markets, which are showing a growth of about 18 per cent, and have an estimated potential to grow at 35 per cent. This promise is enough for the Arrow to multiply its exclusive showrooms to 75 from the current 35, and even introduce a range of suits by autumn-winter next year.

Arrow is trying to strengthen the brand by including a suit range into its offering under the formal wear segment, which will be Italian suits ranging from Rs8,000 to Rs30,000.

Arrow''s brand portfolio comprises three sub-brands, Arrow Formal, Arrow Urban (lounge wear) and Arrow Sports (casual wear). The Arrow women''s wear range, which contributes around 10 per cent to sales, will not see any expansion into accessories.

Formals contribute 50 per cent to the brand''s sales, with Arrow Sport contributing a 20 to 25 per cent share, and the Urban loungewear adding around 15 per cent.