Asian Paints websites Chlorophyll bags international award
11 Apr 2009
The ColourNext 2009 microsite of Asian Paints has won the prestigious 'outstanding website' award in the consumer goods category at the recently held Internet Advertising Competition Awards. Chlorophyll's corporate website Chlorophyll.in was recognised with the 'best website' award in the professional services category.
Both the Asian Paints' ColourNext 2009 microsite and Chlorophyll's corporate website were conceived and designed by Indigo Consulting.
For Asian Paints, this was the second award in as many years from the Web Marketing Association. Last year, Asian Paints won the 'outstanding website award' for its corporate website AsianPaints.com.
The Internet Advertising Competition (IAC) Awards are organised on a global scale and produced by the Web Marketing Association to honour excellence in online advertising, recognise the individuals and organisations responsible, and showcase the award winning internet advertising. The awards are judged on a number of different criteria, including creativity, innovation, impact, design, copywriting and use of the medium.
The ColourNext interactive microsite works on the premise of letting the consumer's imagination go wild with the colours. Taking into account varied parameters like international trends, lifestyles and new product developments, every year a team of experts at Asian paints conducts a detailed research to ascertain the emerging trends in home décor.
The research is conducted across India, and takes into account the views of consumers and allied industry experts. What comes forth is a crystal clear indication of the colour trends that's going to hit the walls.
ColourNext is reportedly the first-of-its-kind India-specific colour forecast, and has developed and fine tuned a proprietary research process to study the Indian design and décor space, identify emerging directions and develop design themes & colour palettes around them.
The process is spread over six months and involves interactions with a cross section of society, from direct consumers and designers to opinion leaders. A wide variety of research methodologies like visual scans, documentation of visual spaces, in-depth interviews, focused group discussions and creative workshops are used during the research process.