Audi to raise prices across models

Audi India, the subsidiary of German luxury car manufacturer Audi, plans to increase prices of all its models in India by up to 4 per cent. The price hike would be effective 15 July 2013.

''The overall market scenario is challenging. The depreciating rupee and rise in input cost have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customised and innovative finance options from Audi Finance which will make their purchase more attractive'', said Michael Perschke, head, Audi India.

Following the increase, the prices of SUV Q5 would go up by Rs1,52,000, sedan A6 by Rs1,80,000 and the R8 sports car by rs4,42,000.

''In spite of the challenges, Audi is the growth driver of the luxury market in India. Audi India is also growing from strength to strength with 26 dealerships and new product launches like Audi RS 5 and Audi S6. Keeping our performance in mind, we are confident of achieving our target for the year'', added Perschke.

The luxury carmaker registered a total sale of 750 units sold in June 2013, a growth of 4 percent over the same period last year (June 2012: 718 units). For the period January to June 2013, the brand with the four rings grew by 21 percent, delivering 4846 units as compared to 4000 units during January to June 2012.

Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 26. Audi sells sedans A4, A6, special edition A6, A7 Sportback, A8L, Audi Q3, new Audi Q5, Audi Q7, Audi S4, new Audi RS5 Coupé, Audi TT Coupé, the super sports car new Audi R8, Audi R8 Spyder and the Audi R8 V10 plus in the country.