Bajaj Pulsar enters CNBC Overdrive ‘Hall of fame’
07 Jan 2011
Bajaj Auto's flagship model, Pulsar has entered the CNBC Overdrive Hall of fame for being the strongest and the most respected brand in Indian motorcycling.
The 11th edition of the automobile award was awarded to Pulsar for revolutionising the Indian motorcycle industry and bringing performance biking to the masses.
''The Bajaj Pulsar continues to be the number one model in the performance segment,'' said S Sridhar, CEO, two-wheeler, Bajaj Auto. ''Even after 10 years we continue to dominate the segment with a market share of more than 50 per cent with more than 10 other models from various Indian and Japanese companies sharing the rest.''
Bajaj Pulsar was first introduced in 2001 in a 150cc and 180 cc version that delivered 12bhp power and 15 bhp of maximum power respectively. In 2003, the second generation Pulsars featured Bajaj Auto's newly developed DTSi technology, which increased both power and fuel economy.
2007 saw Bajaj Auto launching the Pulsar 220 – DTS-Fi, with features which were totally new to the Indian market, like the fuel injection, rear disc brake and clip-on handlebars. Bajaj also introduced a new light sports version of Pulsar named as Pulsar 135LS in 2009, featuring 4-valve DTS-i technology. In 2010, it released a version of Pulsar 220, the Pulsar 220 S (Street Fighter).
''Our R&D has worked remarkably to keep Pulsar well ahead of competition with the best of technology, features, styling and performance,'' added Sridhar.