Barista Lavazza ties up with LiveMedia
26 Jul 2010
Barista Coffee Company Limited today announced a strategic alliance with digital destination media provider LiveMedia.
As per the tie-up, the 200 Barista Lavazza outlets across India will have LiveMedia screens on their premises.
Speaking on the occasion, Rajan Mehta, CEO of LiveMedia, said, ''We are delighted to partner Barista Lavazza by bringing customised content to its patrons. LiveMedia will be developing content specific to the tastes of the youth, upwardly mobile people and young professionals who spend time at coffee shops.''
The process of installation of the screens is well underway and nearing completion, added Mehta.
Sanjay Coutinho, director and chief executive officer, Barista Coffee Company Ltd, said, ''Barista Lavazza is an experiential brand and we use key touch points to differentiate our brand experience. This tie-up is an initiative to enhance guest engagement elements and provide an additional medium of entertainment to our guests.''
LiveMedia currently runs over 15 different branded programmes, including Love Unplugged, Humour Live, Dhakkan's Diary, Yo Mousi, Kittty & Witty, Mr. Wise, Horoscope, Trivia Live and Fashion Live.