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Bevelled-edge packs for Wills Classic Milds

By Our Corporate Bureau | 07 Sep 2002

Hyderabad: The house of WD & HO Wills of ITC Ltd, makers of Indias finest cigarette brands, has introduced state-of-the-art international style bevelled-edge packaging for Wills Classic Milds and Ultra Milds.

Ever since its inception, Wills Classic has set new benchmarks in product and packaging innovations across a wide range of premium offers: Wills Classic Filter Kings, Wills Classic Milds, Wills Classic Ultra Milds and Wills Classic Menthol.

The house of WD & HO Wills, in line with its passion for excellence and innovation, has in the past launched from the Wills Classic range, sleek Flat 10s packs and white pre-printed Tipping. Wills Classic Milds and Ultra Milds, in the new bevelled-edge packaging, will continue to be available for Rs 50 for a pack of 20s.