Bharat Overseas Bank, BoBCards tie up to distribute credit cards
By Our Banking Bureau | 11 Jul 2003
Mumbai: BoBCards Ltd, the credit card subsidiary of Bank of Baroda, has tied up with Bharat Overseas Bank for distributing credit cards. Says BoBCards managing director C B Chhaya: "Our view is to increase our card base in South India. We thought it better to market our product through an established bank to ensure the quality of business, rather than the quantity."
The company currently has a card base of 200,000 and is targeting a sale of around 10,000 cards through this tie-up in the next three months.
Bharat Overseas Bank chairman and CEO G Krishna Murthy says the tie-up with BoBCards is a move towards boosting the bank's non-fund-based income
Bharat Overseas Bank will market the entire range of BoBCards, which include BoB card Paras, BoB card Silver, BoB card gold and BoB card Global, through the network of its branches.