Bharti Airtel brings mobile-TV convergence with digital TV recorder

Airtel digital TV, the DTH service from Bharti Airtel, today announced the launch of 'Airtel digital TV Recorder,' an enhanced set top box (STB) with capability to record live television, anytime, anywhere.

With the service facilitating convergence between the mobile and TV screen, Airtel said, customers will have the convenience to record their favourite shows using their mobile phones from anywhere in the world.

"At Airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavours. This product would be a lifestyle enabler that will significantly change TV viewing trends in India.

It is also strategic as it brings together the TV screen and the mobile screen. The launch underlines our key strength of understanding consumer needs and using technology to deliver a simple elegant benefit through the most ubiquitous element of one's life today - the mobile," Ajai Puri, director and CEO - DTH, Bharti Airtel, said.

Airtel digital TV Recorder will be available at Rs6,990 to all new customers and at Rs5,990 to all existing Airtel digital TV customers going in for an upgrade.

Customers can buy the digital TV recorder from a near-by retailer and call customer care at 18001028080 for activation.

Customers need to send a SMS from the registered mobile number linked to the Airtel digital TV account with 'mguide' to 54325 and download the mobile recording application.

Using their customer ID and password they can log on and record shows from any mobile Java and GPRS enabled
handset.