Bharti Airtel enters digital media business

Integrated telecom service provider Bharti Airtel today announced its entry in the media and entertainment business with the launch of Airtel Digital Media Business.

With this, Bharti Airtel will be able to offer content delivery solutions for the media and entertainment sector.

Towards this, Bharti Airtel has created a Digital Media Exchange that offers the industry a secure digital distribution capability across multiple media platforms, the company said in a release.

This would ensure integrated packages for producers through an aggregation platform that repackages content for all media formats.

"There is a clear demand for secure digital distribution capability across multiple platforms. Airtel Digital Media Business will help establish India as an innovation hub for global content and format delivery. This significant step takes Brand Airtel ahead from being just a telecom brand to a lifestyle enabler," said Sanjay Kapoor, CEO-India and South Asia, Bharti Airtel.

"Airtel's Digital Media Business is integrated with our global network of submarine cable systems, international points of presence (PoPs) and our Content Delivery Network (CDN) services. It will now be able to deliver on a secure platform, high quality content across geographies" said Rajan Swaroop, executive director, Enterprise Services, Bharti Airtel.