Bharti unveils new brand identity

Bharti Enterprises unveiled a new strategic vision and brand identity aimed at building Bharti into India's finest conglomerate by 2020. The new brand identity reflects Bharti's strategic intent to create a conglomerate of the future by bringing about ''Big Transformations through Brave Actions.''

The Bharti brand gets a facelift with fresh and youthful brand logo, designed by JWT, which reflects a multi-dimensional character that seeks out new avenues to grow. The colour indigo blue signifies depth and orange stands for youthful passion and energy. The arrowheads stand for movement that extends over boundaries and symbolises swiftness, precision and accuracy.

Bharti satys the core values of its new brand are:

• Empowering people - to do their best
  
• Being flexible - to adapt to the changing environment and evolving customer needs
  
• Making it happen - by striving to change the status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit,
  
• Openness and transparency - with an innate desire to do good
  
• Creating positive impact - with a desire to create a meaningful difference in society.

Unveiling the new brand identity Sunil Bharti Mittal, chairman and group CEO, Bharti Enterprises, said, ''At Bharti, we have always believed in undertaking transformational projects that have a positive impact on the society and contribute to the nation building process. We have demonstrated this philosophy by leading India's telecom success story, with entrepreneurial spirit, innovation, and strong partnerships being the pillars of our growth. Having diversified into new businesses in agriculture, financial services and retail business with world-class partners, we have laid the foundation for building a conglomerate of future which will achieve $10 billion in revenues by 2010.

''As Bharti enters its next phase of growth, we have a new vision to make Bharti, India's finest conglomerate by 2020. Bharti's brand essence of ''Big Transformations. Brave Actions.'' will define all our actions and drive forward this vision. Our new brand identity and brand logo reflect this philosophy.'' added Mittal.

Having established a world-class telecom business in Bharti Airtel, the group aims to build transformational business in the areas of retail, financial services and agriculture, which are future growth engines of India's economy.

Through the retail business, the group will enable millions of customers save money and live a better life. It will also benefit farmers, small manufacturers and small artisans across the country through sourcing of products. With the financial services bouquet of life insurance, general insurance and asset management, the group strives to contribute to the process of financial inclusion in the country.

The agri and food processing business of Bharti will contribute towards the transformation of the agricultural sector and rural economy to a global food basket.

Bharti Enterprises is a leading business group with interests in telecom, agri business, financial services and retail.