Big Street wins ad rights for 21 stations on metro route
23 Jun 2010
Reliance Big Entertainment's OOH division, Big Street, has bagged the advertising rights for 21 stations on the Delhi Metro route for five years.
Big Street will pay the Delhi Metro Rail Corporation (DMRC) in advance on a half-yearly basis during the contract period.
DMRC may offer Big Street additional space for advertising such as floor graphics, pillar and stairs branding after necessary approvals are procured. The agency though will have to shell out additional licensing fees for the additional space.