Bipasha Basu becomes brand ambassador for Fa Men Xtreme and Aristocrat

Its raining brand ambassador contracts for dusky model-actress Bipasha Basu, who has landed contracts with personal care firm Henkel India and luggage maker Aristocrat.

Henkel India has roped in dusky beauty Bipasha Basu as brand ambassador for its recently launched deodorant range, Fa Men Xtreme. This is Henkel's first foray into the male grooming segment, with the ctreatives being under Mudra's chrge.

Basu will feature in all Fa Men Xtreme commercials and the campaign featuring is expected to be go on air in a few weeks.

Jayant Singh, managing director, Henkel India, says, "Fa Men Xtreme comes in three extremely powerful deodorant fragrances specially formulated for Indian conditions. These deodorants are sure to refresh the young Indian male for this summer. We believe Bipasha exemplifies and brings to life the values and the proposition of Fa Men Xtreme and we are confident of the success of this relationship."

Aristocrat
Aristocrat plans to use  Basu to play a pivotal role in enhancing the brand's aspiration value through its forthcoming nationwide advertising campaign.

Aristocrat is positioned at the value segment in the luggage market with its promise of reliability and dependability with international styling at affordable prices.

''Our association with Bipasha is a perfect brand fit," says Sudhir Jatia, MD, VIP Industries Ltd.  "She signifies style, class, and good looks, which resonate with our brand values and positioning. Needless to mention, she is one of the most reliable and bankable artists in the film industry.''

Jatia says  Basu will play a key role in the brand and product communication in print and outdoor media. She will also feature in various promotions and merchandise that have been planned for it.