Bombay Dyeing to refurbish its retail outlets

Textile maker Bombay Dyeing is going in for a major retail makeover. The makeover will see a range of new-look stores this financial year, at an investment of approximately Rs60 crore over the coming three year period.

The redesign would see its stores sport a new look in terms of architecture, interior design, graphic design and brand strategy, with a view to help create a distinct customer experience.

The company is looking at refurbishing its existing 450 stores, and set up new flagship stores, which will host its entire range of textile products under one roof. These will additionally host high-end products catering to the luxury segment.

According to Ness Wadia, joing managing director, Bombay Dyeing, the company is also planning to introduce khadi home furnishing products in its stores. Explaining the need for the redesign, Wadia explained that though the existing company stores scored low on infrastructure, the brand still survived. According to him, the least they could do was give loyal customers a good shopping experience.

Bombay Dyeing has partnered Bengali designer Sabyasachi for its high-end designer home furnishings, and has appointed ex-Raymond''s expert S K Gupta as its new CEO.