Brett Lee launches TIMEX 150 years Watch Collection
By Our Corporate Bureau | 05 May 2004
Mumbai:
Timex Watches Ltd. (TIMEX), the top seller in US and Canada
and a brand valued and desired all over the world, today
announced the celebrations of 150 years of their presence
worldwide. Cricket speed king & TIMEX brand ambassador
Brett Lee who launched the all-new TIMEX 150 years Watch
Collection, made a grand entry amidst huge fanfare.
The new TIMEX 150 years Watch Collection would comprise 25 styles, 14 for men and 11 for women and would be in the price range of Rs.1995/- to Rs.2595/-. The watches in this collection are based on the latest trends from the Basel 2004 Watch Fair, lending a futuristic appeal to the collection.
Kapil Kapoor, Managing Director of TIMEX and regional director, South Pacific and India, said, “It is a moment of immense pleasure and pride for us to announce the successful completion of 150 years of TIMEX, in presence of our brand ambassador Brett Lee. TIMEX with its futuristic appeal has always been a favourite of the young and trendy people who believe in carrying technology and fashion on their wrist”.
The new TIMEX 150 year watch collection for men comprises of steel watches in wide leather straps with bolder stitches. The watches are both in soft muted and bright metallic colours and have retro influence on designs with multiple graphic features dial. The TIMEX watches for women are in squares and rectangular shape with wide cuff leather straps; particularly white leather straps. The main highlight of the TIMEX 150 year women watch collection is the use of floral and rainbow colours in metallic hues for the dials.
Speaking on the occasion, Brett Lee said, “ It is a great feeling to be a part of the celebration of 150 years of TIMEX, a brand that is known for its sporty, techie and futuristic watch collection. I am sure TIMEX, which is catching up with my speed of 160 kmph, will soon reach even greater heights”.
Kapoor further added, “This platform would give us an opportunity to further strengthen TIMEX’s strong brand positioning for another 150 years to come and would reemphasise to our customers, the promise of bringing them the watches which are ahead of time.”