BSNL unveils `Chaukka-444’, unlimited data for Rs444

Amid the continuing price wars in the telecom sector triggered by the entry of Reliance Jio, state-owned Bharat Sanchar Nigam Limited has rolled out 'Chaukka-444', a new STV plan that gives users unlimited data for 90 days for Rs444, though at 3G speeds.

The special promotional offer can only be availed by prepaid users. BSNL's STV- 444 is a follow-up to previously launched STV 333 or Triple ACE plan, which the company claims got a ''successful response''.

"Bharat Sanchar Nigam Limited (BSNL) has introduced 'BSNL Chaukka-444', a new STV, for truly unlimited data for 90 days as special promotional offer under prepaid mobile services," the company said in a statement.

This is the highest per day data limit being offered by any telecom operator in the country.

STV-444 offers unlimited data at 4GB per day at a recharge of Rs444. Validity is 90 days. ''We are committed to provide affordable and efficient services to all segment of our mobile customers. We offer best prices to our customers considering present trend of Indian telecom industry,'' R K Mittal, director (CM) BSNL board said in a press statement.

Telcos in India have resorted to aggressive data pricing thanks to Reliance Jio's cheap data plans. The newcomer, which rolled out its services on 1 September 2016, has already crossed 108 million user base. Jio's 'Dhan Dhana Dhan' plan for its Prime members give 1GB and 2GB data per day at a recharge of Rs309 and Rs509 respectively.

Rivals like Idea, Airtel and Vodafone have lowered their data tariffs as well. Idea recently unveiled a new plan that offers 70GB of 3G data at Rs396. Vodafone, on the other hand, launched its Ramzan special offer that gives users 25GB data along with unlimited calling at Rs786 to its customers in select circles.