Canara Bank officers, union to focus on business mobilisation

State-run Canara Bank has taken a unique initiative, which aims at tapping internal resources – both in-service and retired officers – to mobilise business. The bank has designed the `Canpal' scheme, which would devise special strategies for each branch for business.

Conceived by Canara Bank Officers' Association (CBOA), the scheme links its existing and retired officers for voluntary service for Canpal, said the bank's public relations officer S Ravichandran.

Canpal has now launched a 'Thus We Can' campaign, where members will put in extra effort into increasing business volumes, GV Manimaran, general-secretary of CBOA, said in Mangaluru during the launch of the campaign.

CBOA has around 22,000 officers as its members and the campaign targets 10 new customers per officer, with each such customer bringing business of around Rs1 lakh in the savings bank account.

The association wants to achieve a new CASA (current account savings account) business of around Rs2,000 crore.

Canpal members will compile database of businessmen, bureaucrats and educationists who can contribute business to the bank. They will assist the branches in designing branch-specific strategies to approach the business. They will also help organise area specific educative camps on banking related subjects utilising the services of experts.

Each member of CBOA will also try to bring 10 housing loans of around Rs10 lakh each, leading to a business of Rs20,000 crore.

Also, the association will focus on bringing down NPA levels, keeping tag on Rs4,840 crore loans in 75,000 accounts, ie, each member taking care of approximately 3.5 accounts.

'Thus We Can' campaign was launched simultaneously in 49 circles of the bank on Friday.