Canon consumers to ‘print and mint’ this Christmas
By Our Corporate Bureau | 18 Dec 2007
New Delhi: Canon India Pvt. Limited has announced a consumer promo on their consumables, labelled as the 'Print & Mint' offer.
The 'Print & Mint' offer allows consumers to get a scratch card on purchase of select models of original Canon consumables, with assured gifts ranging from digital cameras to digital camcorders, optical mice, pen drives, etc. The grand prize for the offer is a chance to win a Canon home theatre projector worth over Rs 2 lakh.
Canon India Pvt. Ltd. is a subsidiary of Canon Singapore Pte. Ltd. Set up in 1997, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products that include photocopiers, multi-functional peripherals, fax-machines, printers, scanners, digital cameras, camcorders and multi media projectors. With offices in 7 Indian cities, and over 400 employees, Canon has 280 channel partners, 416 retail outlets including 320 IT Imaging Zones, 54 Digiclick Zones, 6 Digic Video Zones, 4 Canon X'perience and 32 Canon Care Centres.
Canon aims to use this promo to combat counterfeit, grey, parallel imports and refill consumables. Pan India, the offer is valid till March 2008, and is open on the following models of Canon consumables: BCI-24BLK, PG 40, CL 41, PG 830, CL 831, EP-25, and EP-303.
2007 sees Canon India celebrating its 10th anniversary of operations in India. As a part of these celebrations Canon is working on strengthening its brand in the country and 'Indianising' the brand appeal. This will see Canon embarking on many innovative and exciting programs to engage with customers, channel partners and employees.
Commenting on the new scheme VP Sajeevan, assistant director - CSP, Canon India said, ''One of Canon's goals is to address the problem of purchase of fake cartridges. Consumers will be able to distinguish original Canon consumables from grey, and we would also be rewarding their purchase with exciting gifts. This also reinforces our commitment to fight against fake consumables.''
He further added, ''Canon photo printers assure fine lab quality photo prints and consumers can enjoy this promised quality only with the use of original Canon cartridges. This offer is a step to excite the customer to buy original cartridges. Delivering customer choice and value is critical for driving continued growth, and the unprecedented level of innovation that Canon is applying towards customer experience is as important as the innovation behind the technology that goes into our high-performance products. With this objective in mind we come out with interesting contests and the Print & Mint contest is an example of this.''
Each customer will receive a scratch card with their purchase of Original Canon Consumables. Each scratch card has a unique code which needs to be sent through SMS by the customer on CAN <Unique Code> to 54646.