Citibank launches new credit card rewards programme

Citibank India today launched Citi Rewards, a new rewards programme targeted at customers who hold Citi-branded credit cards such as Citibank Diners, Citibank Platinum Select, Citibank Titanium Cash Rewards Cards and others.

CitiRewards offers customers the choice of over four million products for redemption of their reward points - from travel to electronic goods, Shopper's Stop gift vouchers and home-delivered flowers to fitness clothing and shoes, a Citibank release said.

In addition, via Citi Rewards, customers of the Citibank Platinum Select and Citibank Titanium Cash Rewards credit cards can also redeem their points to pay off their outstanding card dues or for air travel across multiple airlines in India.

 "This new platform transforms rewards from being an add-on product of card ownership to the centre of customer experience, Sandeep Bhalla, business manager, Cards, Citi India, said.

Under the expanded CitiRewards catalogue, customers can redeem their reward points for over a 100 gift vouchers from global brands in the popular categories of apparel, accessories, books, entertainment and dining.

It also offers convenient online redemption facility through tie-ups with popular e-commerce portals, enabling Citibank cardmembers to redeem their reward points for purchases from amongst over 4 million products, including electronics, sports goods, movie tickets, holiday packages, designer perfumes, flowers, among others. Purchases can be paid for through any combination of rupees and reward points. Customers can also donate their reward points to leading NGOs CRY and CPAA and make a contribution towards child welfare and cancer patients respectively.

Customers can redeem their reward points from CitiRewards at payment check-out counters of over 190 merchants, including leading lifestyle chains such as Shopper's Stop, Westside and Landmark against purchases made there.