Citibank launches viral marketing campaign
17 Jun 2009
Citibank has launched a viral marketing campaign to promote its new online money transfer service to India 'Citi Online Remit', on June 16, 2009. The campaign marquee is a viral video designed by viral experts, Webchutney. This creative work is titled 'Pran Jaye Par Vachan Na Jaye.'
Webchutney officials were not available for comments at the time of filing the report.
The campaign is a '78 second animated video, which shows a young NRI in New York awakening from his sleep upon realising that it's almost the end of the month, and he has not kept his promise of sending money to his mother in India.
Eventually, the video shows that Citi Online Remit offers the ideal solution to the NRI to transfer money to India from the comfort of his home.
Citi Online Remit provides Non Resident Indians (NRIs) the facility to transfer funds to India from any US checking/savings account or using a US Credit/Debit Card as a direct transfer into the beneficiary's bank account or as a draft couriered to the beneficiary's mailing address in India.