CNN International in global sonsorship deal with Suzlon Energy
27 Feb 2009
India's largest wind turbine manufacturer and the world's fifth largest turbine supplier Suzlon Energy Limited (SEL) is now the global sponsor for CNN's innovative capsule on environment preservation, Eco Solutions.
Round the clock news channel CNN International, a division of Turner Broadcasting System Inc, is part of Time Warner.
After having sponsored Eco Solutions for over a year on CNN International, Suzlon has expanded its sponsorship to include the CNN domestic network in the US and has entered into a long-term commitment till 2011.
The sponsorship encompasses Eco Solutions' weekly on-air segments and vignettes across CNN International's global network, estimated at having a reach of over 249 million households and hotel rooms outside the US and another 97 million households through CNN's domestic network in the US. The deal also covers presence at CNN's interactive platform on the website, www.cnn.com/ecosolutions.
''We at Suzlon, have been working to build Brand Suzlon to stand for sustainable living today for a greener, prosperous tomorrow," says Vivek Kher, head of corporate communication, Suzlon Energy Ltd.
Kher said, "Suzlon's wind turbine generators, offer solutions that live up to those brand values just as the solutions CNN's Eco Solutions depicts each week.We are extremely happy with our association with CNN's Eco Solutions for the considerable value that it brings to our brand. We have even extended this association internally by promoting Eco-Solutions with our nearly 15,000-strong employee base by educating them through a mailer every week summarising CNN's special segment and in practice as well. The sponsorship is now key to Suzlon's strategic commitment to powering a greener tomorrow.''
Eco Solutions is a special segment on CNN that addresses the most vital issues facing mankind today. It is a weekly snapshot dedicated to finding solutions to preserve our planet's natural resources for the future generations.
The segment takes viewers around the world to meet people who are putting into practice solutions to the challenges humans are posing to the environment. The weekly snapshot focuses on innovators and their breakthroughs that benefit the environment; having long-term effects. The content features stories from different parts of the world and looks at opportunities from the environment as well as practical solutions to problems.
''We are delighted with the success of this campaign that delivered optimal value for our partner," said William Hsu, vice president, news advertising sales for the Asia Pacific, CNN International. "With Suzlon extending and expanding this multi-platform sponsorship we keenly look forward to our continual delivery of powerful advertising campaigns with an initiative that is reflective of CNN's commitment towards reporting on the environment, the problems it faces, and the use of technology in addressing these problems in a way that is practical as well as sustainable,'' he added.
Eco Solutions features scientists, engineers or corporate leaders who are embracing the environment and vice-versa the environmentalists who are embracing technology. Eco-Solutions encapsulates how business is giving back to the nature in order to preserve it, to enrich it, and perhaps even to reverse the ill-effects industrial revolution has caused it. Eco Solutions is a proactive and progressive stance where CNN International looks for solutions and solution providers.