Coca-Cola India's wins a gold trophy for innovative marketing
By Our Corporate Bureau | 21 Aug 2004
New Delhi: Coca-Cola India's use of innovative marketing initiatives have won it the gold trophy at 'the promotion marketing awards of Asia' (PMAA), under the category 'best use of interactive media', held in Singapore recently for its interactive website www.myenjoyzone.com.
The website, designed and maintained by hungama.com, is specifically intended to strengthen Coca-Cola''s consumer reach and provides valuable information on the company's marketing initiatives to the visitors. The site interacts with the consumer by delivering interesting information on everything Coca-Cola is associated with — movies, cricket, sports, music, etc. The website also has a strong loyalty programme 'Coke Crownz', which is designed to reward consumers visiting the website. The site has been a tremendous success in the country with an average of 4.3 million page views in a month.
Shripad Nadkarni, vice-president marketing and commercial beverages, Coca-Cola India said, "This is a very significant achievement for us as 'the promotion marketing awards of Asia', is the only programme to recognise promotion marketing excellence in Asia. Interactive marketing using the web and mobile short messaging service (SMS) is a fairly new concept but is one of the best ways to reach out to the target audience in this digital age."
The PMAA winners will now compete against the best from Europe, UK, USA, Canada, Australia and South America in the Marketing Agencies Association (MAA) Worldwide's Globes programme, to be held in Miami, USA, later this year. MAA Worldwide is a global organisation dedicated solely to the professional development and interaction between principals, CEOs and managing directors of the leading marketing agencies around the world. Coca-Cola India's range of beverages include Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Sunfill, Gerogia, Georgia Gold, Kinley and Kinley Club Soda, sold through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country''s top international investors and employs approximately 6,000 people in India.