Coca-Cola launches Khushiyan-Replay digital Initiative across India

Riding the festive season wave, Coca-Cola India today announced the launch of its innovative "Coca-Cola Khushiyan Replay" consumer promotion campaign nationally. As part of this initiative a computer generated lucky draw would provide consumers a chance to win 'Samsung Camcorder' every hour for the next 40 days. The initiative is applicable to 200ml, 300ml returnable glass bottles (RGB) and also on 500 ml, 600 ml 1.25, 1.5, 2 & 2.25 litres PET bottles. As part of a unique under the crown initiative, consumers just need to SMS 'COKE' followed by the 9 digit unique code to 58558 from their GSM / CDMA mobile phones.

Additionally, consumers also have the option to Call 186 0233 1233 and register their code through an Interactive Voice Response System (IVRS). The exciting initiative also provides consumers with an opportunity to win cash prizes of various denominations - applicable on 200 ml & 300 ml returnable glass bottles (RGB) of Coca-Cola through its Cash Bash offer.

The objective of the national initiative is to drive the association of Coca-Cola with Diwali and strengthen it's connect with its consumers. The unique initiative would run from 10th September to 19th October, 2009.To create awareness about 'Coca-Cola Khushiyan Replay' digital initiative, the company would also be launching an engaging TV commercial which would be telecast in leading TV channels across India.

According to Kashmira Chadha, director - marketing, Coca-Cola India, ''Coca-Cola in India has always believed in adding joy into the lives of its consumers. The launch of 'Coca-Cola Khushiyan Replay' initiative is yet another endeavor in this regard, wherein consumers get an opportunity to win several attractive prizes during the festive season. For e.g. - the whole idea of sharing small moments of joy and happiness with Coca-Cola can now be captured forever by your Samsung camcorder. I am confident that our consumers would find the entire initiative extremely appealing.