Coca-Cola rolls out major juice brand ‘Minute Maid’
By Our Corporate Bureau | 04 Sep 2007
Coca-Cola India has launched its global orange juice brand Minute Maid pan-India as part of its strategy to enter the non-cola segment.
The company says it will launch other flavours in the coming months. Coca-Cola, globally, has over 400 product offerings under the Minute Maid brand, one of the world's largest juice brands. In China, the brand was launched in 2004 where it has emerged market leader.
Coca-Cola India also plans to introduce energy and sports drinks, flavoured water and new flavours for its orange drink, Fanta.
Currently, Dabur's Real and Pepsi's Tropicana juice brands account for an 80 per cent market share among them.