Coke remains the most valuable brand in the world
19 Sep 2009
For the ninth consecutive year, the iconic soft drink Coca-Cola remained the most valuable brand in the world, according to a study issued Friday by BusinessWeek and Interbrand.
''Coca-Cola is 123 years old and shows no sign of relenting,'' the study said, crediting the company's ''Open Happiness'' advertising campaign.
Google Inc., Amazon and Spain's Zara are among the biggest gainers in brand equity in 2009.
Seven companies in total fell off the Top 100 list, including Merrill Lynch, American International Group and ING.
The top five companies were unchanged from 2008, with IBM, Microsoft, General Electric and Nokia following Coke. McDonald's climbed two places to No. 6, Google vaulted three places to No. 7, while Toyota dipped two spots to No.8, Intel dropped from No. 7 to No.9 and Disney was off a spot to No. 10.
Top Brands
- Coca-Cola $68.7 billion
- IBM $60.2 billion
- Microsoft $56.6 billion
- GE $47.8 billion
- Nokia $34.9 billion
- McDonald's $32.3 billion
- Google $32.0 billion
- Toyota $31.3 billion
- Intel $30.6 billion
- Disney $28.5 billion