Creativeland Asia to drive creative mandate of Audi India
16 Jul 2010
German auto maker Audi's Indian subsidiary Audi India has roped in Mumbai-based Creativeland Asia to handle its creatives following a multi-agency pitch.
The agency will also handle the car maker's digital businesses and the launch of its long-wheel base luxury sedan Audi A8.
The account size is estimated to be around Rs 20-25 crore.
Creativeland Asia will roll out a 360-degree campaign including TV, web, and social media for the launch. It will also represent the brand across events, on-ground promotions and retail initiatives.
The incumbent agency for the account was Grey Worldwide, which will continue to manage part of Audi's business.