Dell launches luxury laptop line Adamo
10 Jan 2009
Dell announced the launch of its ultra-thin luxury laptop line, Adamo, for the US markets, at the press conference at the International Consumer Electronics Show in Las Vegas
Though not many details were revealed about it, analysts say the high end Adamo was Dell's effort to counter what Apple achieved with the MacBook Air in its bid to target premium customers willing to pay a premium price for a cutting-edge laptop.
Providing a tantalising, sneak preview, a model brought the notebook on stage for a brief demonstration before taking it away. Dell executives present on the occassion offered no details.
Adamo means "to fall in love with" in Latin.
A video of the Adamo revealed that the laptop is less than an inch thick and has a 13-inch screen. Reports suggest the computer supports three USB ports and an eSATA jack, which could be used for plugging in an external hard drive.
Dell did not disclose pricing of the luxury line, which the company is launching in the midst of an economic recession.