Dell launches Studio Hybrid consumer PC

Bangalore: Dell has launched its smallest, most personalised and environmentally responsible consumer PC, the Studio Hybrid, in India. The PC is available online at Dell's India website.

Girish Mehta, director of consumer marketing, Dell India, says that the design and craftsmanship of the Studio Hybrid are enough to ''cause you to do a double take''. He says that combined with the performance and its environmentally smart DNA, it is truly a unique product from Dell.

The Studio Hybrid was designed to enhance personal expression and creative living, and as Dell's smallest desktop PC, it is the size of a collegiate dictionary that can fit just about anywhere. Depending on the location or decor, the Studio Hybrid can be set up in a vertical or horizontal orientation, and can be personalised with a choice of six optional, interchangeable colour sleeves. The PC has a starting price of Rs41,400, and can perform well enough to take on everyday online activities such as creating mash-ups, content for personal web pages, editing and uploading videos and digital photo albums.

The Studio Hybrid can also be hooked up to HDTVs via a standard HDMI port, and when paired with an optional wireless keyboard, users can easily flip back and forth from watching a favourite broadcast TV show or sporting event to checking online stats, sending email, looking at digital pictures, etc. on the TV.

Customers can configure a Studio Hybrid with variety of optional technologies and peripherals such as Wi-Fi networking, wireless keyboard and mouse, or a Blu-Ray Disc drive for watching high-definition DVDs.

Mehta says, ''Our goal was to design a desktop that fits in the office or in the living room, or anywhere space is at a premium. We've created a desktop PC category that combines style, performance and a high degree of energy efficiency.''

The Dell Studio Hybrid is around 80 per cent smaller than the typical desktop mini-tower, and uses up to 70 per cent less energy. It is Energy Star 4.0 compliant, and features unique environmentally responsible packaging that reduced packing materials 30 per cent by weight. Packing materials are also 95 per cent recyclable.