Double Diamond tea relaunched
23 Oct 2008
Duncans Tea Ltd, Tea packaged tea manufacturers, reinvented and re-launched Double Diamond Premium Leaf Tea, the flagship brand of the company.
The new look has been designed after an extensive research, which conveys that consumers associate tea with freshness. A strong mass media campaign and innovative marketing are supporting the re-launch of the brand.
"Double Diamond has been our flagship brand and the reinvented look reiterates our commitment of delivering a better quality product at all times at an attractive price to our consumers," said Mr. M.C Appaiah, Chief Operating Officer, Duncans Tea Ltd.
Double Diamond shall be available in all leading stores across the country in 100 gm and 250 gm. The packs are priced at Rs23 and Rs60 respectively.
Duncans Tea Ltd is the flagship brand of the 2000crore Duncan - Goenka Group. DTL range includes other brands namely Runglee Rungliot, Double Diamond, Sargam and Shakti.