Eemulsion paints at the price of distemper

Mumbai: Water-based emulsion paints, which outlast traditional paints, have also been a more expensive proposition. Consumers looking for economy products are often forced to opt for the less decorative coating of distemper. The Rs1,069-crore Goodlass Nerolac Paints Limited, the second largest paint company in the country after Asian Paints, has addressed the economy versus aesthetics dilemma of consumers with the launch of a beauty emulsion paint at priced competitively with distemper.

Announcing the new product, Anuj Jain, vice president, marketing and sales (decorative), Goodlass Nerolac said, "Till now people would aspire to have the smooth finish of emulsion on their wall but the cost difference for upgrading to an emulsion was very high, hence they had to settle with a distemper finish. Now, distemper users have the option of an emulsion finish on their wall at a marginal cost increase over their distemper paint.

Emulsion paints are also preferred because they dry comparatively quickly, easier to apply and more durable than traditional paint products, besides offering a richer finish.