Electronics For You is 35
By Our Convergence Bureau | 29 Dec 2003
Mumbai:
Asia's leading electronics magazine, Electronics For
You (EFY), has completed 35 years of publication.
With the readership exceeding more than half-a-million
readers, EFY is India's largest-selling technical
magazine. Set up in 1969 by S P Chopra, EFY has
voiced its opinion on the electronics sector even before
the industry had established itself in the Indian market.
Says Ramesh Chopra, managing director, EFY Enterprises: "The achievements accomplished by us rightfully belong to all those who have been instrumental in making EFY a success story. The credit goes to my colleagues — present and past — and to our patrons who have been supporting us and appreciating our efforts to help the industry through our publications."
EFY features the latest Indian and international trends in the electronics industry. It also updates readers about the existing products and new entrants in the electronics market. The magazine regularly overviews the developments taking place in the telecom and allied sectors and its impact on the Indian consumers, individuals as well as corporates, and the dealers operating in the electronics market. Besides tracking the movements in the industry, EFY maps interesting circuit-designing diagrams on various topics in an interesting and easy-to-understand format.
The
content of EFY is not restricted to technical
texts alone. In order to safeguard consumer interests
against false and exaggerated claims by companies and
present information that is more authentic, EFY
has also introduced a Buyer's Guide that enables consumers
to take the right buying decisions. The EFY Fast Movers
section has become a definitive source of market analysis
for consumer electronics industry.
Every month, 24 such product categories are analysed and the results are published in the EFY magazine. The magazine also caters to a large section of technical professionals, individuals and companies dealing with the electronics industry. The scope and content of the magazine interest electronics enthusiasts and students as well.
Driven
by its constant endeavour to highlight and bring forth
the leaders and prominent players in the electronics
industry, EFY is instituting India's first electronics
awards, EFY Annual Awards 2004, largest of its kind
in the world, in terms of the number of nomination
categories assigned. Nominations for 27 (out of 30)
EFY Award categories have also been announced in the
anniversary (January) issue of EFY.