Elle unveils six new styles in its eyewear collection for women

By Our Corporate Bureau | 01 Oct 2003

Mumbai: Elle, being a complete lifestyle, offers the modern woman that particular ambience required to realise her fashion — consciousness, her elegance and her cosmopolitanism.

Charmant Inc Japan has updated their Elle eyewear collection by releasing six new optical styles (EL18522-27). The collection strengthens and brings up to date each of the ranges to which those styles belong, and offers feminine eyewear with modern styling and a touch of class.

The Elle Eyewear collection is feminine, sexy, and fun — the complete fashion accessory, perfect for the woman, seeking a metropolitan sophisticated look. Elle eyewear features classic designs paired with simple and modern feminine styling. The collection was created in a range of materials including titanium.

Models: EL18522, EL18523
These two elegant additions to the current top of the line Titanium range feature Swarovski crystal mounted on matching frames with coloured plastic parts and end-pieces. The new styles are designed to accommodate progressive lenses with up-to-date lens shapes for the mature independent Elle woman. The EL18522 has a tilted almond lens shape and the EL18523 is a rimless style with soft round lenses.

Models: EL18524, EL18525
Metal front and plastic temples with a pearl finish are combined in a harmonious and unique style. Unique stereography technology gives the plastic temples a 3D look.

Models: EL18526, EL18527
These styles combine shallow lens shapes and lustrous colouring with Elle logo cubes on the temples for a younger and more modern image. Colours in these two metal styles range from casual black, and burgundy to youthful purple, red, and sky blue in metallic finishes. The EL18526 is a slightly rectangular style while the EL18527 has a soft barrel shape.

The 2003 Eyewear collection reflects the philosophy behind all Elle creations — a complete lifestyle concept, between style and innovation, excellent execution and great comfort. Elle's distinctive style is coupled with modern cutting-edge technology enhancing classic aesthetic motifs.

Elle offers a product range including active sports, swim, night underwear, bags and luggage, watches, shoes, children clothing and now eyewear. The new Elle eyewear is available at all leading optical s across India with the range starting from Rs 2,400 onwards.