Emami ropes in Rediffusion-Y&R for Boroplus, Zandu creatives

Rediffusion-Y&R has won the creative mandate for Emami brands, Boroplus and Zandu.

The agency will handle the product portfolio for the Boroplus and Zandu brands, including Himani Boroplus antiseptic cream, other specialist creams and lotions, and Zandu Balm.

Rediffusion will also be responsible for re-introducing a range of OTC (over-the-counter) products from the Zandu family, which includes products such as Zandu Pancharishta and Nityam Churna.

The agency has been working closely with Emami for over three years on one of our yet-to-be launched brands, informed Harsh Agarwal, Director, Emami Ltd.

''Rediffusion has built some of the iconic brands in the country and we are confident that their understanding of the category, consumer segment and clutter-breaking creative solutions will help us grow our brands to the next level,'' he added.

D Rajappa, president, Rediffusion Y&R, said, ''We are delighted to work on Boroplus and Zandu which are both legendary brands. They present an opportunity to create iconic work in a highly cluttered and competitive category and we are looking forward to partner Emami in their next phase of growth.''