Facebook issues guidelines on content-blocking policy

17 Mar 2015

Social networking giant Facebook is providing the public with more information about what material is banned on the social network. The new guide will replace the old one on the firm's website, and will be sent to users who complain about others' posts.

Its revamped community standards now include a separate section on "dangerous organisations" and give more details about what types of nudity it allows to be posted.

The California-based firm said it hoped the new guidelines would provide "clarity".

Facebook says about 1.4 billion people use its service at least once a month.

Monika Bicket, Facebook's global head of content policy, said the rewrite was intended to address confusion about why some take-down requests were rejected.

Facebook's guidelines urge members to report posts that they believe violate its rules

"We [would] send them a message saying we're not removing it because it doesn't violate our standards, and they would write in and say I'm confused about this, so we would certainly hear that kind of feedback," she told the BBC.

"People had questions about what we meant when we said we don't allow bullying, or exactly what our policy was on terrorism.

"For example, we now make clear that not only do we not allow terrorist organisations or their members within the Facebook community, but we also don't permit praise or support for terror groups or their acts or their leaders, which wasn't something that was detailed before."

Bicket stressed, however, that the policies themselves had not changed.

The new version of the guidelines runs to nearly 2,500 words, nearly three times as long as before.

The section on nudity, in particular, is much more detailed than the vague talk of "limitations" that featured previously. Facebook now states that images "focusing in on fully exposed buttocks" are banned, as are "images of female breasts if they include the nipple".

It adds that the restrictions extend to digitally-created content, unless  - an important caveat - posts are for educational or satirical purposes. Likewise, text-based descriptions of sexual acts that contain "vivid detail" are forbidden.

However, Facebook adds that it will "always allow photos of women actively engaged in breastfeeding or showing breasts with post-mastectomy scarring".

Other sections with new details include:

  • Bullying - images altered to "degrade" an individual and videos of physical bullying posted to shame the victim are now expressly forbidden
  • Hate speech - while the site maintains the same list of banned topics, it now adds that people are allowed to share examples of others' hate speech in order to raise awareness of the issue, but they must "clearly indicate" that this is their purpose
  • Criminal activity - the network now states that users are prohibited from celebrating any crimes they have committed, but adds that they are allowed to propose that an illegal activity should be legalised
  • Self-injury - the site says that it will remove content that identifies victims and targets them for attack, even if done humorously. But it says that it does not consider "body modification" to be a type of self-injury

But some complain that while Facebook's new guidelines state that users should "warn their audience about what they are about to see if it includes graphic violence", it provides no way for members to add cover pages to clips to prevent them from auto-playing.

In January, after months of pressure from activist groups, Facebook revealed it had introduced a way for its own staff to add such "interstitial" warnings. They have been used over clips showing the murder of a French policeman in the Charlie Hebdo attacks, among other material.