Fiat Auto and Microsoft team up for a long-term strategic automotive partnership
By Our Corporate Bureau | 20 Jul 2004
Fiat
Auto and Microsoft''s automotive business unit have come
together for a long-term strategic automotive partnership
developing innovative telematics solutions for motorists.
The objective of the partnership is to design telematics systems that will provide drivers with a solution to communicate effectively with the outside world. They will allow the users'' own devices such as cellular phones, pocket PCs or Windows mobile devices to integrate with the vehicle.
Motorists will be able to use standard information services, including web services and hands-free phone. Bluetooth connectivity ensures that drivers'' personal address book and contacts will be easily accessible in the car as well as digital music through a USB connection. In addition, drivers will also have access to services including off board navigation and real-time traffic information such as those offered by bConnect.
Magneti
Marelli, Fiat Group automotive components'' arm, will contribute
to the venture by building the hardware on which the systems
are integrated. The device from Magneti Marelli will be
based on a reference design developed by Microsoft and
Fiat Auto.
"Fiat Auto is at the forefront of telematics, having been among the first carmakers to feature a wide range of devices in all its vehicles. We are very pleased to have Microsoft, a great innovator in the software industry and a leading expert in designing flexible platforms, as a partner in a unique business model based on recreating, on board, the computer world and structure", says Walter Mortara, senior vice president, product and process engineering of Fiat Auto.
"Fiat Auto has consistently developed cars that have been affordable, practical and have greatly contributed to the motorisation of entire countries. We are very excited in teaming up with Fiat Auto as we can bring industry-leading, yet practical telematics solutions, to motorists," comments Pieter Knook, senior vice president of the mobile and embedded devices division of Microsoft Corporation.
"By combining Fiat''s knowledge of the auto industry with our knowledge of software, together we will be able to meet the needs of drivers and passengers for an enjoyable and safer in-car experience," he added.