Fiat set to launch Jeep Wrangler, Cherokee in India

Italian car maker Fiat today announced the India launch of two sports utility vehicles under the Chrysler-owned Jeep brand.

Prices of the Jeep Wrangler start at Rs71.59 lakh while Jeep Grand Cherokee starts at Rs93.64 lakh (ex-showroom, Delhi).

Both SUVs will be imported as completely built units. A third premium SUV will be made in India next year at Fiat's Ranjangaon plant, near Pune where it makes the Grande Punto, Linea and Avventura.

The legendary Jeep Wrangler comes to Indian customers with four-door, single trim version called Jeep Wrangler Unlimited.

The Jeep Grand Cherokee line-up will include the aggressive, fast and athletic Grand Cherokee SRT, the luxurious Grand Cherokee Summit and the classy and refined Grand Cherokee Limited.

Fiat Chrysler India aims to open 10 new distribution outlets in nine cities by the end of this calendar year to sell Jeep products here.

Jeep Destination Stores go live in Ahmedabad at the time of launch, followed closely by New Delhi and Chennai in September. The Mumbai outlet will open in October, along with a second outlet in New Delhi, both before Diwali, followed by Hyderabad, Chandigarh, Kochi and Bengaluru.

Kevin Flynn, president and managing director, FCA India, said, ''We have invested $280 million in our facility at Ranjangaon, near Pune, to mobilize our localization strategy. We are on track with our plans to manufacture and roll out an all-new, premium Jeep SUV from our plant in 2017.

''After-sales too plays a significant role in our India strategy. With the launch of the Jeep Wrangler and Jeep Grand Cherokee, we will set a strong foundation for all the aspects that will further strengthen our future in India.''

The company will offer a two-year, unlimited mileage manufacturer's warranty as standard on both the Grand Cherokee and the Wrangler. The warranty will have international coverage and will be transferrable to a second owner.

Branded Jeep Assist, a 24/7 helpline and roadside assistance programme is being offered which will cover the vehicles for a two year, unlimited mileage period. Toll free assistance will be provided 24/7 in case of accidents and breakdowns. Such customers will also be provided with a return journey Business Class air ticket or a hotel stay.