Food and grocery retailer Godrej Nature's Basket goes pan-India

Godrej Nature's Basket (GNB), a retail venture of the Godrej group, has launched pan-India operations, making the food and grocery retailer the only one in India to have a nationwide presence.

GNB is also the first-mover among brick and mortar retailers to bet big online by investing in e-commerce platforms. Five to 10 per cent of the $500-billion grocery market is expected to move to ecommerce and mobile-commerce.

GNB believes it is positioned well with its omni-channel strategy. From stores and online operations in five cities in India, the products will now be available in about 125 cities across the country including all metros, state capitals and major Tier 1 and 2 cities.

Godrej Nature's Basket launches Pan-India delivery service

Godrej Nature's Basket (GNB), a retail venture of the Godrej group, today announced the launch of its pan-India operations, making the food and grocery retailer the only one in India to have a nationwide presence.

This makes the omni-channel food and grocery retailer India's foremost retail destination for fine foods from across the world. GNB is also the first-mover among brick-and-mortar retailers to bet big online by investing in e-commerce platforms.

From stores and online operations in five cities in India, the products will now be available in about 125 cities across the country including all metros, state capitals and major Tier 1 and 2 cities.

Under this, over 10,000 products will be available for delivery across close to 3000+ pin codes over a period of time. Close to one million kilometers will be covered each month through the delivery service, the company stated in a release.

GNB's gourmet retail chain boasts of stocking the best international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, meals, sauces, preserves and packaged food from around the world.

With an assortment of handpicked products from Europe, Australia, Asia and the US, GNB caters mostly to the urban consumers for authentic world food and ingredients.

Apart from this, GNB also has a range of products under three in store brands – Healthy Alternatives, L'Exclusif and Desi Nature.

Customers across the country can now choose from a wide range of exclusive and hard-to-find products to be delivered at their doorstep.

Currently only non-perishable items are available for delivery to pan-India.

Customers can place orders online through the website and iOS / Android mobile applications and get quick delivery. They can also avail new service features like real-time tracking of  order, one-click ordering of range of recipes, easy ordering through list-based ordering and its extensive product range.

Payments can be made through a variety of modes, including card / cash on delivery, net banking, mobile banking, various wallets, Sodexo vouchers or even with loyalty points.

''At Godrej Nature's Basket, we have always believed in being at the forefront of innovation and excellence – whether in terms of product quality and range or customer service and experience. We are consistently innovating, adopting and re-evaluating new platforms in the field of technology that would make life of our customers simpler and their experiences brighter and better,'' Tanya Dubash, executive director and chief brand officer, Godrej Group, said.

''With the launch of our pan-India operations, we will be the first food retailer to go national and cater to gourmet needs from across the country. This move will give a fillip to our business and accelerate the growth of the online gourmet space,'' he added.

''Through our pan-India operations, we are expecting about 10X growth in the online revenues over the year owing to our renewed thrust in e-commerce. With this latest move, we are now extending our platform to customers across the country,'' said Mohit Khattar, MD, Godrej Nature's Basket. Adding, ''This will not just enable food lovers across the country to access quality and hard-to-find foods and ingredients at the mere click of a button but will also significantly boost our e-commerce presence and revenues.''

Nature's Basket offers an exclusive range of gourmet products, which includes Italian, Mexican, Pan-Asian, Middle-Eastern cuisine. It also has a range of good-foryou health foods, premium and organic groceries, confectionary and gift hampers delivered pan-India.

Also available is a variety of fresh fruits and vegetables, international cheese and cold cuts, bakery products, fresh made-to-order party snacks, patisserie, and much more, in the cities where we have a physical store presence.

Started in 2005 as a single fresh food store, it has today morphed into an omni channel gourmet retail chain with 33 premium stores strategically located at high street locations in Mumbai, New Delhi, Pune, Bangalore and Hyderabad and a growing presence in website/mobile and phone ordering channels.